SoulCycle Launches SoulBeat, An In-app Experience For Riders
Today, New York-based SoulCycle announces the brand’s new in-app experience, called SoulBeat, set to launch at the brand’s new Hudson Yards studio in New York City on July 25th. The new mobile application feature is a response to feedback from the SoulCycle rider community requesting the ability to track progress. Now, with SoulBeat, riders will for the first time have the ability to measure individual performance. After an initial launch at the much buzzed-about Hudson Yards community, SoulCycle’s 21st studio in New York City, SoulBeat will roll out to other New York studios by Labor Day and to national markets in the fall of 2019.
SoulBeat is exclusively an in-app offering and will not interfere with the in-class experience. Riders can opt-in to SoulBeat in order to receive personalized, progress and inspiration-oriented information following a ride. This new platform features Beat Match, a data set unique to SoulCycle that showcases how closely a rider is matching the musical beat of a class, along with distance, power (watts) and cadence (RPM). In addition to tracking progress, SoulBeat allows riders to, “relive any favorite parts of class and celebrate milestones with the rest of the Soul community with features like music capturing and social sharing,” according to the brand.
When asked about why SoulCycle is choosing to launch SoulBeat now, CEO Melanie Whelan says, “SoulBeat is a celebration of the hard work you put in on the bike, and the progress you make over time. It’s not a scoreboard or a competition. We developed SoulBeat because our community told us that tracking progress is important to their personal growth. They also wanted a solution that was not just about stats, but also about the music and the experience of Soul.” Whelan hopes that with the new feature, riders will get, “so much more than just metrics. With SoulBeat, after class, you can track how many times you pedaled with the rhythm, measure your distance -- and be amazed how far the music pushed you. You also can see the song you rode home to and make it your anthem for the rest of the day.”
SoulCycle has historically been known to be more experience focused and not data-focused, and with this new release, Whelan reassures its riders that, “SoulBeat will add to the Soul experience. All the personalized information will be delivered to riders in our app after the ride, not during class, giving our community an even greater opportunity to celebrate the hard work they put in on the bike.”