Monday, 3 August

A Store Not Just For Shoppers: Microsoft Will Use Its First European Location To Cater To Large Businesses

Ten years after its first retail store opened in Scottsdale, Arizona, Microsoft is set to open its first store in Europe on Thursday. And that won’t be the only first this store has to brag about. 

The 22,000-square-foot and three-story flagship, which will be located in London’s busy Oxford Circus area and be Microsoft’s second-largest store after its New York Fifth Avenue flagship, is designed with more than its regular consumers and small-business customers in mind, featuring events including coding camps and Xbox gaming tournaments.  

For the first time, Microsoft will dedicate the largest retail store space—involving one entire floor, featuring conference rooms and a theater-style space for group trainings and presentations—to serve its large business customers. Microsoft is also locating some offices in the same building that houses its London store. 

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